Tyler Schmall is a writer, editor, comedian, and musician based in Brooklyn, NY.
DATA-LED TREND REPORTS
These in-depth reports are a passion project of mine. They dig into the data to uncover broader trends and insights. I spearheaded this style of reporting at Talker, developing the format and leading the execution of the reports below.
Media Consumption Trend Report
Travel Trend Report
Gen Z Trust & Attention Report
“SNAP POLL” NEWS STORIES
Research-led news stories produced internally to support the Talker brand's authority in news.
CLIENT-LED EARNED MEDIA CAMPAIGNS
Client-led research campaigns featuring some highlights of my best placements.
INDEPENDENT
MASTERWATCH
NEW YORK POST
My campaign for VUDU being covered by GMA
NEW YORK POST
NEW YORK POST
TMG SPACELOG NEWSLETTER
I was head writer for the TMG Spacelog newsletter, supporting the TMG podcast studios. This weekly comedy bit had 90,000 subscribers, and I helped us achieve a 50% open rate.
TMG Spacelog Newsletter: Artificial Intelligence and Internet Hauntings
TMG Spacelog Newsletter: Video Game Reviews
TMG Spacelog Newsletter: How to Prepare For Summer
HUMOR / SATIRE PIECES
Examples of my comedy writing at a variety of places including my time at Mashable and The Hard Times.
MASHABLE | I am the founder of Starbucks and I am begging you to stop buying the Unicorn Frappuccino
THE HARD TIMES | Dodo Airlines Asks For 50 Billion Bell Bail Out
MASHABLE | Nintendo claims Mario is 26 years old and I am here to put a stop to it
MASHABLE | 10 best stoner movies to watch on 420
MASHABLE | I am a real human and I support Mark Zuckerberg for Human President of Earth's United States of America
MASHABLE | Here are the top 10 Beatles song according to me, somebody who just wants to piss you off
MASHABLE | These definitely real leaked emails show exactly why the Han Solo spin-off directors got fired
MASHABLE | Confused by Super Mario Odyssey? Let me clear it up for you
MASHABLE | Why Sean Spicer is actually a genius